JAPAN MOTORS CROWNED BEST LARGE NATIONAL SALES COMPANY AT THE 2024 NISSAN NIMA IGNITION AWARDS

Accra, Ghana — Japan Motors Trading Company Ltd. (Nissan Ghana) has once again affirmed its leadership in the automotive industry, earning top honours at the prestigious 2024 Nissan NIMA Ignition Awards.

At this year’s ceremony, Nissan Ghana received three significant recognitions:

  • Best National Sales Company – After-sales Achievement in recognition of exceptional after-sales service and customer support.
  • New Vehicle Sales Achievement Award for outstanding sales performance in the large national sales company category.
  • Best Large National Sales Company, the highest honour, celebrating Japan Motors as the leading Nissan distributor in its category across independent markets in Africa.

These awards highlight Japan Motors’ consistent commitment to delivering excellence in both products and services. Above all, they are a celebration of the trust and loyalty of our customers and the commitment of our valued partners, whose confidence in Nissan vehicles and services continues to inspire us to set higher standards every year.

Nissan’s Vision for Africa

Commenting on the significance of the awards, Jordi Villa, President of Nissan Africa, remarked: “Our extensive dealer network forms the backbone of our operations in each of the 54 countries where Nissan operates across the continent. They are the face of Nissan, delivering on our promise of providing reliable, quality, innovative and accessible products and services, no matter where you are.”

He further highlighted Africa’s growth potential:

“As one of the world’s youngest and fastest-growing regions, Africa’s middle class is expanding, and mobility is one of the driving forces of this growth. I believe Nissan has the right partners to build on the brand’s success on the continent and to expand it even further.”

Villa concluded by emphasising the value of Nissan’s partners:

“These awards are testament to our commitment to the African continent as we target significant growth through a strong sales and support network, as well as a versatile product range. We celebrate each Nissan representative who goes the extra mile every day to bring our customers only the best service and support. Together with our partners, we are looking forward to a promising future.”

Appreciation from Japan Motors

Reflecting on the achievement, management of Japan Motors expressed deep gratitude: “We dedicate these awards to our cherished customers, who remain the heartbeat of our success, and to our partners whose collaboration strengthens our ability to deliver exceptional value. These recognitions are not just ours — they belong to everyone who continues to trust, support, and walk this journey with us.”

Driving Forward with Excellence

For Japan Motors, the triple win at the Ignition Awards is both a recognition of past achievements and a call to continue raising the bar in the years ahead. With the loyalty of our customers and the support of our partners, we remain committed to delivering world-class Nissan vehicles and aftersales support — driving mobility, innovation, and growth in Ghana and beyond.

Accra, Ghana – September 26, 2025 – The spotlight of the 36th CIMG Awards once again shone on a name that has become synonymous with excellence in Ghana’s automotive industry. Japan Motors has proudly retained its status in the CIMG Hall of Fame, winning Motor Firm of the Year for the ninth consecutive time.

This achievement is far more than a trophy on the shelf; it is a reflection of a legacy built on trust, dedication, and the strong relationships we have nurtured with our cherished customers over the years.

A Victory We Share

This award doesn’t belong to Japan Motors alone; it belongs to every customer, partner, and supporter who has journeyed with us. For every person who has trusted our expertise, chosen a Japan Motors vehicle for family or business, or shared valuable feedback to help us improve, this win is yours too.

Your loyalty has been our foundation. Your support has fuelled our motivation. And your confidence has guided us on the path to excellence.

Success is a journey

Nine years of recognition is not an accident; it’s the outcome of showing up every day with a commitment to doing things right. True success is not built overnight, but through consistency, integrity, and unwavering focus on customer satisfaction.

At Japan Motors, every handshake, every service appointment, and every vehicle delivery is part of this bigger journey. This award reminds us that our greatest achievement is the trust you continue to place in us.

The Road Ahead

As we celebrate this milestone, we are inspired to keep moving forward. The 9th consecutive win isn’t a finish line; it’s a marker on the road to even greater service, innovation, and value for our customers.

Here’s to the roads we’ve travelled together, and the exciting horizons that lie ahead. From all of us at Japan Motors: Thank you, Ghana, for being the driving force behind our success.

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